1. Who we are

Unite Students (registered as Unite Integrated Solutions) is a subsidiary of The UNITE Group Plc and is the data controller responsible for your data. We are the UK’s leading provider of student accommodation and in November 2019 we acquired the Liberty Living group.

You can contact us about this notice or about the way we process your data:

Write to us at: Data Protection Team, Unite Students, South Quay House, Temple Back, Bristol, BS1 6FL
Email us at dataprotection@unitestudents.com

2. About this notice

This privacy notice has been set out with our customers and guarantors in mind, and the ways in which you interact with us. For example, the information we collect if you book a room with us and how we use it will be different to if you only enquire about a room. When you stay with us, the type of data we collect and how it is used is different again.

This notice covers:

Personal data processed by Unite Students that can identify you as an individual or is capable of doing so.
If you have held a tenancy with the Liberty Living Group.

This notice does not cover:

Statistical, aggregated or anonymous information
Our use of cookies. See our Cookie Notice.
Personal data collected by third party organisations outside of our instruction, or individuals or other websites which the Unite Students website or the MyUnite app may link to. Where this is the case, we encourage you to read their privacy notice to understand how they are processing your data.
If you have applied for a Unite Foundation scholarship, see the Unite Foundation Privacy Notice
If you have applied to work with us, see our Careers Privacy Notice
If you contact or work with our Higher Education team, see the Higher Education Privacy Notice
If you are part of a Unite Group consumer panel or research group, see the Unite Group Privacy Notice

We are committed to making our explanations as clear and transparent about the data we collect as possible, and have broken this notice down into different sections relating to where you are in the customer journey. Each section details the personal data we collect and for what purpose, who we collect it from and who we share it with. Other sections explain how we are meeting our other obligations under data protection legislation.

If you have a question about something in this notice or want to contact our Data Protection team, please see the ‘Who we are’ section.

3. The personal data we process when you interact with us

When you visit our website, create an account with us, call our National Contact Centre (If calling from the UK 0800 121 7387 or 44 117 302 7497 if calling from abroad) or Emergency Control Centre (0300 303 1611), or contact us via Unite Student’s social media platforms or our Live Chat feature, we will collect the following data, depending on the platform:

First name, last name
Account login credentials
Marketing preferences
Your contact details depending on how you reach us (i.e. phone number or email address), details about your enquiry, further information to identify you.
Your activity on our website, behaviour, and interests including the pages you visit.
Your name as it appears publicly on a social media platform, public profile image and message history
The phone number you are calling from (unless this is withheld), the date, time, and duration of the call, and an audio record of the call. Calls to our property teams are not recorded.
Your Live Chat ID, your preference to disable Live Chat and any information you give us through Live Chat.

This data may be collected for the following purposes:

Calls to our Contact Centre are recorded for training and monitoring purposes. We pause our calls before we collect card information and resume once this has been collected.
Directly from you to communicate with you and respond to your enquiry, improve our service where we can and allow us to ask security questions to ensure we are speaking with the right person
Directly from you and Live Chat performance cookies to provide live customer service chat on our website and identify the device during visits
Directly from you if you take part in any online surveys on our website and website user testing
We use your marketing preference to send you discounts, offers and direct relevant adverts to you. When you opt in to email marketing, we share your email address with third party advertising platforms (including Google Ads and Facebook Ads) who choose the advert you see on your social media platforms.
From web application cookies - for instance, if you set up your privacy preferences or log into your account, for the website to function, or to implement cookies which act on your cookie preference
From optional targeted advertising cookies and optional performance cookies to optimise performance of our website, track and report conversions from Google, remarket a product, personalise our adverts on Facebook or target adverts through paid Google advertising.

A cookie is a piece of information that is stored on your computer's hard drive by your web browser, or stored as a temporary object in your web browser for the time of that connection. For information about how we use cookies and which third parties we share your cookie data with, and to opt out of performance and advertising cookies, please read our Cookie Policy.

We use a third party to manage our received messages or mentions on social media platforms, so your messages will also be stored on their platform. If you use our Live Chat service, the information is stored by Zendesk who provide the platform for that service, and if you take part in a survey linked to website user testing or actual website user testing, this data will also be processed by a third party.

During our peak periods of the year, we work with a third party outside of the EU to help deliver us a high level of customer service. The safeguards in place to protect this restricted transfer of personal information are data are the European Commission's standard contractual clauses with the UK's international data transfer addendum.

4. The personal data we process when you book one of our rooms

When you book one of our rooms after creating an account, depending on the type of booking, we will collect the following information from you or a group booking if booking direct, or from your university, a booking agent or the Unite Foundation if they are making the booking on your behalf:

Title, first name, middle name*, last name, preferred name*,
Mobile phone number
Date of birth
Gender
Nationality
University ID number*
Passport number*
Landline number*
Phone contact preference
Current living status*
Email address
Home address
Year of study
Name of university attending, course subject*, course title*
Alternative email address*, phone number* and address*
Photo*
Disability or medical information (if disclosed)
Written communications between you and the agent**
Pre-sessional start/end date**
Course dates (for short-term lets)
Arrival/departure dates (for short-term lets and/or customers needing to self-isolate)
Preference of city and property (for group bookings)
Invoice address (if booking via a third party website)
Direct marketing preference(s)

* = optional

** = if booking via an agent

We use this information to:

Get you set up on our system and administer your tenancy
Facilitate your access to internet connection during your tenancy
Contact you about other products and services we think may be of interest to you (only where you have given your consent)
Help you book a suitable room or ensure you have the necessary aides, equipment or PEEP (Personal Emergency Evacuation Plan) for your stay
Refer you to the services of Unite’s partner organisations to access perks, discounts and offers through a referral link or embedded web page (MyPerks). Unite Students will not share any personal data with our referral partners, however these organisations may share personal information back to Unite Students following a completed registration or sale.
Conduct surveys and studies to help us measure satisfaction and our performance (surveys only), improve our service where we can and better understand our customers year on year. An analysis of aggregated data of our customer base is carried out to help facilitate this. Third parties and third party products are used to conduct sentiment and key word analysis of survey results to enable a greater understanding of students needs.
Provide evidence to local authorities for council tax exemption or the provision of electoral roll services
Register and protect your deposit, and send you your deposit protection certification (if applicable)
Keep a record of what has been agreed with the agent and track referred customers for debt collection and commission purposes (if applicable)
Provide a cashback reward on an eligible booking

Depending on why we are using your data, we will share it with our internet service provider, your university or third party security service looking after the property you will be staying at, the relevant local authority (council), our third party survey provider, third parties administering cashback rewards, any tenancy deposit protection scheme being used and the emergency services (in the event of an emergency evacuation).

5. The personal data we process during your stay with uS

Once you have moved in to your new home, we will collect and use other information from or about you depending on how you use our services and what happens during your stay with uS. This includes:

Your conversation history in Uchat, initials, tenancy address, phone number and location, to provide you with the MyUnite app features, if you have downloaded the app. This information may be shared with the other occupants of your (future) flat who have installed MyUnite Uchat and third party security services, if contracted for your building, if you report a lock-out.
Your name and room number on a parcel, to notify you of a delivery and for our internal parcel management records
Your room number, flat and property details, reason for self-isolating and date you registered as self-isolating, if you submit this information via the MyUnite app, or any other means, to advise uS that you are self-isolating in line with government advice on Covid-19. We use this information to allow uS to take precautions to keep you and our teams safe.
Video recording of you in the property or an external area covered by our CCTV cameras. We use CCTV to prevent and detect criminal activity, fraud and misuse of or damage to our property and investigate any allegations, misuse or damage. Where and when used, body-worn cameras will record video and audio. We use these when undertaking safety and security tasks to reduce the risk to our employees and customers facing aggressive or threatening behaviour.
Environmental data about your room (only applicable if your room has a smart heater); information about the heat, humidity, carbon dioxide levels, electricity consumption, and open windows of your room are collected to understand the energy efficiency of the room and assess ongoing issues with the conditions of a room, flat or floor. We aggregate and anonymise this information for our Environmental, Social and Governance (ESG) reporting. We also collect information about presence and noise level to infer if you are in the room and maintaining a higher temperature.
Relevant account information and details of any accident or incident you are involved in that is reported to uS. We use this to carry out an investigation and may also be given information by any third party that was also involved.
Details about a concern regarding your health or wellbeing which you disclose to uS. Where it is appropriate to ask for your consent and you choose to give it, we will share this data with an agreed individual or organisation so they can (continue to) support you. If your property has on-site Resident Tutors from the University, they will be present for welfare checks or welfare-related incidents and record data relevant to students of their University.
Images of you if you attend one of our events which is filmed or photographed, or are involved in one of our video or photoshoots. These images could be used for internal presentations, our intranet and/or made public on our website and published promotional material.
Your account details, account balance, name, email address and tenancy address; these will be used if you fall into arrears. We will try to collect arrears internally or via your agent (if applicable), however, if unsuccessful and depending on where you are in the arrears process, we may share this data with:

- our internet provider to disconnect your internet connection
- you guarantor
- an external law firm to initiate the eviction process or
- Data relating to a complaint (this may come from you or from ANUK (Accreditation Network United Kingdom) via their complaints process. If we have received a complaint from you, if necessary, we will share details of this and your identity with ANUK.
Your name, customer number and accommodation block to provide notifications and a personalised experience within the MyUnite app, using a third party engagement platform (who then use aggregated, usage data for service performance purposes).
Your name, customer number and email address to invite you to leave a review, which is administrated by a third party.
Your name, age, university, property, nationality, booking type and year of study. We share a selection of data from these categories, as necessary, with third party data insight providers to enable them to send uS with aggregated, non-identifiable information about our customers, which is used to help improve and inform our customer experience and business strategy.
Inviting you to redeem services or products included as a service offering as part of your booking with Unite Students. Partners may contact you direct on behalf of Unite Students.

Hotel stays

At some of our properties we offer a hotel accommodation service. If you stay with us under such a booking we ask for your name, title, nationality, Passport/ID number, place of issue and address of next destination when you check in. This information is stored for us to comply with the Immigration (Hotel Records) Order 1972. If requested by the police or any person authorised by the Secretary of State, we are obliged to share your data.

Aggregated data

Occasionally, we provide aggregated statistics about our sales, customers, traffic patterns and other site information to third parties, but these statistics do not include any information that could personally identify you.

6. The personal data we process after your stay

If you need uS to provide a reference after you move out, we will provide information relating to your tenancy as requested by the landlord or letting agent, with your consent. The information shared will vary depending on the reference request and may include tenancy start/end dates, tenancy address, weekly/monthly rent price, confirmation that your payments are up to date, and confirmation of any damage charges you have incurred.

If you are eligible for a refund, we will share your name, email address, phone number, customer ID number and amount to be refunded with NatWest Payit services to enable them to facilitate your refund.

If you are in arrears after you have moved out, we may share your account details, account balance, name, email address, phone number, home address, and your guarantor’s contact details with a third party debt collection company.

7. The personal data we process for work experience opportunities

We offer various volunteering and work experience opportunities to our customers and also have a Resident Ambassador programme. Depending on what you apply for/take part in, we will ask you to provide:

Applying to be a Content Creator Programme: Your name, contact details, nationality, property, university and course details, link(s) to your personal blog, website or social media accounts and any images from content produced for you. This is information used to assess you eligibility for the programme and enrol you with our third party workforce solutions consultancy, who will track your working hours and facilitate payroll. Content you produce may be uploaded to our website and social media accounts, including but not limited to Facebook, Twitter, TikTok, YouTube, WeChat and Instagram.
Applying to be a Student Content Creator for The Common Room: Your name, contact, property and university details and your international student status (if applicable). If you provide an author bio, this will be displayed alongside articles and on author pages on the Unite Students website along with your first name and university.
Applying to be a Positive Impact Consultant or Auditor: Your name, contact details, any property access requirements and the reason for your application. This data would be used to support the Positive Impact audit process and increase student-staff collaboration within Positive Impact. It would be shared with the National Union of Students (NUS) so they can send you a letter of recommendation at the end of your post.
Applying to become a Resident Ambassador: Your name, contact details and your video interview. This data will be stored by a third party until your application is accepted/rejected.

8. The personal data we process if you are a guarantor, emergency contact or named person on the account

If you have agreed to be a guarantor, emergency contact or the named person for a customer, depending on your role, we will collect the following information from you, the person booking our services or the customer holding the account:

Title, first name, last name
Email address
Contact phone number
Relationship to customer
Gender
Date of birth
Nationality
Home address
Level of account access

If you are a guarantor or named person on the account, this may be used to:

Prove you are 25 years or older, interested in the customer’s wellbeing and have an existing relationship with them.
Confirm your identity and respond to account-related queries
Contact you and arrange payment if the customer has failed to make a payment. If referred after the tenancy has ended, we may share your data with a third party credit collection company (guarantor)
Notify you if the customer has breached their tenancy agreement and subsequent updates
Notify you of any unforeseen changes to the tenancy

If you are an emergency contact, in the event of an emergency, we will share your contact information with the medical or emergency services as necessary, enabling them to reach and update you about an incident affecting the customer

9. Sharing your personal data when required by law

Our purpose for using your data may change where it is necessary to do so to protect or defend our legal rights or the legal rights of others. In these instances we may disclose the information you give uS /we receive in order to comply with the law and our regulatory obligations. This information will be used as necessary, including to investigate, prevent or take action regarding illegal activities, suspected fraud, or situations involving potential threats to the physical safety of any person.

If we sell our business we will transfer information relating to tenants and guarantors to the new owner. If we sell a property only information relating to the current academic year would be transferred. In all instances we will ensure that your data is transferred securely.

10. Our lawful bases for processing your data

Data protection law requires us to have a lawful basis for using your personal data. At least one of the following must apply: consent, contract, legal obligation, legitimate interest, public interest or vital interests. In this section we explain which one we rely on when we use your data in a certain way, as detailed in the previous sections.

We use your information for the performance of our contract with you:

When you create an account, or when you or a third party acting on your behalf signs a tenancy agreement with uS or registers a group booking
When you are in are arrears
When you apply to become a Resident Ambassador or are paid to take part in a video or photoshoot
To notify you of a parcel delivery or other service-related message

We use your information for our legitimate business interests for the following:

When you visit our website or log in to your account
When you contact us with an enquiry, a complaint, or provide other feedback to uS on any Unite Students channel
When we provide you with internet connection
To support our teams and the universities our customers go to with managing a local outbreak of Covid-19
To conduct customer satisfaction surveys
To use CCTV and body-worn cameras in and outside of our buildings
To share your data with a debt collection company if you are in arrears
When you volunteer with uS (for the Positive Impact scheme or in a photoshoot)
To process data on your energy consumption of the room
To obtain aggregated, statistical information about our customers
To share your data with an outsourced contact centre to respond to your queries and booking requirements

We must have your consent to use your data for the following purposes:

To market directly to you about other products and services we think may be of interest to you and to show articles or other content on the MyUnite app we think are more relevant based on your city or property.
To process any medical, disability, health or wellbeing information we hold on you (if disclosed)
When you volunteer with us (as a Student Content Creator, Vlogger or Influencer)
To use images of you taken at one our events
To provide a reference to a potential landlord or agency

We have a legal obligation to use your information:

As evidence to local authorities for council tax exemption or the provision of electoral roll services.
To support Public Health England and local authorities with managing a local outbreak of Covid-19
To register and protect your deposit (if applicable)
To ensure your room is safe for you and to assist you with a Personal Emergency Evacuation Plan (PEEP) (if applicable)
As part of any accident or incident investigation and records involving you
When you check in for a hotel booking

Guarantor data: Our lawful basis for collecting your personal data will be performance of a contract (guarantor), legitimate interest (emergency contact) and consent (named person).

11. How long we keep your information

The periods for which we keep your information will vary according to the purpose for which we use the information. To work out how long we keep each data record for, we consider why we hold it, how sensitive it is, how long the law says we need to keep it, and what the risks are.

Unless there is a specific legal requirement to keep your information, we will not keep it for longer than necessary for the purposes for which it was collected or for which it is to be further processed. We have an internal data retention schedule that details how long we keep each data record and we will securely delete your information in line with this.

12. How we protect your information

We have several security measures in place to protect your information:

The encryption of the personal data submitted by you and collected by uS via our website and other online platforms is maintained to the highest industry standard level. Where you have a password, which enables you to access your account and certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password(s) with anyone.

Personal data is stored in a secure system with restricted access areas depending on the type of data being stored. We have strict security procedures covering the storage and disclosure of this information in order to prevent unauthorised access. Our employees can only access data that is appropriate and necessary for their role and we carry out identity verification checks before disclosing any personal information.

Where we use third party service providers, we disclose only the personal information necessary for them to deliver the required services. We carry out security due diligence to ensure they have satisfactory security and confidentiality measures in place, and contracts are in place to ensure they only use it for the purpose for which it was intended.

13. Your rights in relation to your personal data

You have various rights relating to your personal data, which we have summarised below. To exercise any of these rights, please contact dataprotection@unitestudents.com. We process and respond to all requests regarding personal data within one calendar month, but if the request is going to take longer to process we will advise you of this.

We may ask for additional information to verify your identity to ensure we are sharing personal data with the correct person or that we believe is necessary to comply with a request. Please note that whilst we will carefully assess every request we receive, we may not always have to comply. When this happens, we will explain why.

Your right to be informed

You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. Therefore, we are providing you with the information in this privacy notice.

Your right of access

You have the right to access the personal data we hold about you.

Your right to correct the personal data we hold on you

You have the right to correct, amend or update your personal data if it becomes inaccurate or incomplete.

Your right to erase your personal data

You have the right to ask us to erase your personal data although, for legal reasons, we might not always be able to do it.

Your right to restrict the processing of your personal data

You have the right to restrict, ‘block’ or suppress further use of your information if:

the accuracy of your personal data is contested;
your personal data has been processed unlawfully by us but you do not want to request erasure; or
we no longer need your personal data for our original purpose but it is required to establish, exercise or defend legal rights.

When processing is restricted, we can still store your information but may not use it further. We keep records of people who have asked for further use of their information to be ‘blocked’ to make sure the restriction is respected in the future.

Your right to consent and/or withdraw consent

If you have given your consent to allow us to process your personal data, you also have the right to withdraw your consent at any time

Your rights in relation to automated decision making including profiling

Automated decision making is a decision made by automated means, without any human involvement, which has legal consequences or something to a similar effect (e.g. credit checking). We don’t typically carry out automated decision making, but if we were to, we would make it clear where decisions are being made.

Your right to data portability

You have rights to obtain and reuse your personal data for your own purposes in a commonly used machine-readable format, and to have your personal data transferred to another data controller on your request.

Your right to object to processing

You have the right to object, on grounds relating to your situation at any time, to the processing of your personal data that is based on us exercising our legitimate interests. If we can show compelling legitimate grounds for processing your personal data which we consider override your interests, rights and freedoms, or we need your personal data to establish, exercise or defend legal claims, we can continue to process it. Otherwise, we must stop using the relevant information.

You have the absolute right to object at any time to the use of your personal data for direct marketing purposes.

Your right to make a complaint

If you are unhappy about the way in which we have used your personal data, please let us know by contacting us as detailed below and we will try to resolve your complaint. If we are unable to resolve your complaint to your satisfaction, you have the right to lodge a complaint about the way we handle or process your personal data with the Information Commissioner’s Office.

14. Updates to this Privacy Notice

This notice was last updated on: 4th August 2023.

Historic versions can be obtained by contacting us. Please see how to contact uS below.

If we change the way in which we use or share your personal information we will send you a just-in-time notice or update this Privacy Notice. We will notify you of any significant changes and where necessary, will obtain your consent before using your personal information for any new purpose.